PROs are helping organizations adapt to patients as payers
Traditionally, healthcare did not consider the patient perspective because of a payment system that required organizations to cater to the payer. As patients are paying more of their healthcare costs out of pocket, they are becoming more engaged in choosing their providers and hospitals. With ample ability to research the internet for patient experience, hospitals and providers need to proactively measure their performance from the patient’s perspective.
Read more on this topic from the Wall Street Journal: It’s Time Health-Care Providers Listen to Their Customers
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